At this point, the project could enjoy commercial success, but it would have a limited market. One of the potential users of the encoder is the hobbyist, and these people would be unlikely to place much value on this product, given its close ties to free software. Companies who do not primarily develop digital video could find it useful, though. It could be distributed as either just the software or as the software and the hardware bundled together. However, because the hardware is so widely available (a key design goal of the project) and software is relatively inexpensive to distribute, selling the software alone would offer a better value. Perhaps a full-featured version with customer support could be sold to businesses while a demonstration version could be made freely available to individuals.

The product would also have a limited life span. Currently, computer video cards are providing inexpensive real time MPEG compression in conjunction with the computer's CPU at a quality that is rapidly approaching that of this distributed version. Furthermore, given the rapid pace of processor power, single computers will soon be able to provide the same capabilities as this parallel approach.